There is a commonly held view that the success of an accountancy firm is dependent solely on generating sufficient fees. As long as everybody focuses on fees, all will be well.  Is that true actually? And if not, what else matters?

If you carry on doing what you've always done, you'll carry on getting what you've always got.  If you want different outcomes YOU have to do thngs differently. Otherwise you'll carry on bumping down the stairs like Winnie the Pooh.

 Tips and advice on how to make the process easier