As a Marketer I’ve had many conversations about the most effective forms of lead generation. And to be honest most accountants I speak to have lead generation pretty high up the list of topics during our initial conversation. However Practice development is not all about constantly generating new leads.

I received, what I think is a very thought provoking piece from a colleague over the Christmas break. On the surface it clearly to extols the virtues of marketing but I think it raises many poignant thoughts about the nature of change and our attitudes towards change - I hope you agree

My first Blog highlights the importance of your website. And it's not just important to have one. You need to communicate with your potential clients directly from your web pages. Today it is very straightforward to drive traffic to your site. What you say when they get there determines whether they will stay and indeed return