Creating a personal brand for yourself – Thinking Different
As CEO, Steve Jobs built a strong, innovative and remarkable personal brand that has become bigger each day.
Personal branding is very similar to company branding, you just need to adapt some concepts. Specific images and icons become associated with the brands they represent.
Here are some tips to help you structure your personal branding statements and, as a company does, project yourself to the world.
http://www.resumetarget.com/blog/2011/10/13/how-to-create-a-personal-brand-for-yourself/