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New Post 24/07/2008 16:20
  BusyBoy
8 posts
n/a
10th Level Poster


Lead generation and telemarketers 

Thinking of ways I can pick up new leads or even just contacts.  I've seen a few telemarketers promoting this service, and usually charging accountants per lead generated.

Would you trust this sort of thing done in your business name?

How do the people on the receiving end feel about it, if it's cold-calls that are made?

Is this sort of service usually worth it? Do the leads usually turn into clients, or can they be some sort of way the telemarketers earn their keep?

I'm not really negative about it, just trying to think of reasons this might be a bad idea.

 
New Post 01/08/2008 15:39
  Keith2
23 posts
www.heywoodaccounting.com
9th Level Poster


Re: Lead generation and telemarketers 

One accountant I do some work for does this, and says he finds it quite successful. Personally I wouldn't do it myself. I hate sales calls, especially if they get some sort of commission (which most do).

I'm lucky that I have a client that does marketing, and he's helped me out with a nice letter which I send to businesses and follow up with a personal phone call myself. Then I at least know anyone that gets a call can be treated nicely and not by a sales guy trying to make a few quid. That's just how I like to do things.


Keith Heywood
The Book-Keepers Accountants Use
 
New Post 02/08/2008 11:37
  Peter W
12 posts
www.brighton-accountants.com
9th Level Poster


Re: Lead generation and telemarketers 

It's not an approach that I favour, for 2 main reasons.

1. The commission-hungry telemarketer is usually so effective at cajoling leads into making an appointment to see you, that often the lead is not really that interested, or is given an unrealistic idea about what you can do for them.  Then you have to both pay the telemarketer for the lead, and then waste time seeing someone who is not that interested or who just wants a bit of free advice.

2. I really dislike receiving such calls myself, so on principle I have an issue with encouraging the practice.

 

 

 
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